GSK launches the second video campaign “Grandparents Experience”, this time about whooping cough, acute infectious disease of the respiratory tract, high transmissivity, caused by the bacterium Bordetella pertussis . This disease is considered a public health problem due to the high infant morbidity and mortality, especially in children under 1 year of age. 1

In Brazil, between 2010 and 2014 were reported 72 901 suspected cases of whooping cough. Of these, 31% (22 426) were confirmed. During this period, the incidence of cases ranged from 0.3 to 4.0 per 100,000 inhabitants. In 2011, it was observed that the incidence of cases quadrupled compared with the previous year (2010). The increase in the number of pertussis cases may correspond to the cyclicality of the disease, which occurs between three to five years 1 .

The disease primarily affects children under 6 months, still not properly protected by immunization against pertussis 1 , which today is in the public program with the Penta vaccine Brazil (Diphtheria, Tetanus, Pertussis, Hib and Hepatitis B), or the vaccination clinics with the Triple Bacterial (Diphtheria, Tetanus and Pertussis), Penta (Diphtheria, Tetanus, Pertussis, Hib and polio) or Hexa (Diphtheria, Tetanus, Pertussis, Hib, Polio and Hepatitis B) 2.3 . Among the efforts of vaccination programs, the occurrence of cases of whooping cough in Brazil (which has already reached about 36,000 cases reported per year between 1981 and 1991) has been reduced 4 .

The disease progresses in three stages. The catarrhal stage begins with respiratory symptoms and mild symptoms that can be mistaken for the flu: fever, runny nose, malaise, dry cough. Then there is access continuous dry cough. In the acute phase, coughing are finalized by forced and prolonged inspiration, vomiting causing difficulty drinking, eating and breathing. Convalescence, coughing them disappear and give way to the common cough. infants under six months babies are more likely to have severe forms of the disease, which can cause dehydration, pneumonia, seizures, brain damage and lead to death 4 .

Transmission occurs primarily by direct contact of the sick person to a susceptible person, unvaccinated, through saliva droplets expelled by coughing, sneezing or talking. It can also be transmitted by touching objects contaminated with patient secretions. Pertussis is transmitted especially in the catarrhal stage and in places with high concentrations of people 4 .

Grandparents Experience

The video series also includes films about hepatitis A, chickenpox, mumps, meningitis and measles, which will be released one every month throughout 2016. They address how to prevent the major diseases that can affect children using as representing a nuclear family, where young parents turn to the experience of grandparents time to ask questions and ask for advice.

“The campaign aims to raise awareness of the population regarding the symptoms, ways of transmission and prevention of some of the diseases that can occur from childhood. In the series the parents always have the experience of dear grannies, which today are super tuned, and use and abuse of technology to learn, “says Isabel Lopes, medical manager of GSK’s vaccines in Brazil.

To watch the video and learn more about diseases and vaccination visit

1. BRAZIL. Ministry of Health. Pertussis in Brazil: analysis of the epidemiological situation from 2010 to 2014. Epidemiological Bulletin, 46 (39), 2015. 8 p. Available in: . Access: 22 December 2015.Boletim Epidemiological Surveillance Secretary in Health – Ministry of Health – Brazil, Volume 46 No. 39-2015
2. BRAZIL. . Ministry of Health national immunization program (NIP): 40 years. Brasilia: Ministry of Health, 2013. 236 p. Available in: . Access: 20 March 2015
3. COMPANY BRAZILIAN IMMUNIZATIONS. Vaccines combined with DTaP. Available in: . Access: 13 July 2016.
4. OSWALDO CRUZ FOUNDATION. Pertussis: symptoms, transmission and prevention. Available in: . Access: 14 July 2016.

            Top Blog                        
-> ->